Now that series 5 has set sail, so to speak, we’ve had a few moments to reflect on our fantastic summer and scheme for the Holiday season. Summertime can be a bit of a dormant season for purveyors of tea. You can encourage people to ice their tea all you want but the basic truth is hot bevvies are rarely first and foremost on the minds of the people once the days grow long and the temperatures soar.

So Erik & I embraced this quiet season with unmatched vigor. I visited Vermont for the ice cream & kindness, and Massachusetts for the Solid Sound Festival while Erik went to Montreal for the Formula 1 races, and the Taj Mahal for the searing heat and humidity. Throw in some sailing on the Chesapeake and time by the lake in Virginia and damn if I don’t start feeling all nostalgic.
We put in some quality time with a few of our favorite bands too, especially the Yin & Yang of Canadian rock, Rush & Arcade Fire. Young and old alike, we love those Canucks!
Of course, in the midst of all this leisure we were focused, not unlike the lasers at an arena rock show, on delivering an awesome Series 5 to our loyal customers. Thomas Sampson from Series 2 was such a hit we thought another Assam would go over well. The Captain is a little mellower, and he’s quickly becoming my favorite of the teas we’ve offered so far. Don’t steep him for much more than 4 minutes or he’ll get so bitter you’ll have to toss him overboard — stay at 4 or under and you can’t go wrong.
And yes, I’m biased, but I’m very fond of the Mermaid too. Seriously, who doesn’t love mermaids? In case you’re wondering, our mermaid is named Maggie and she’s scented with magnolia blossoms. We recommend 5 minutes for the brew time, but go ahead and try more or less — mermaids are very forgiving and we haven’t found a wrong way to brew this tea yet!